Registration for the 15th Anniversary Edition of Garden & Floral Expo Opened August 1

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Rahman Habibur
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Stay up to date with new and emerging trends in the original green industry with Landscape Ontario’s Garden & Floral Expo.
Taking place October 22 and 23 at the Toronto Congress Centre North Building, Expo is the preeminent trade show where people from all sectors of the industry come together to network, share expertise, establish new business contacts and browse the products that will be featured in garden centres across the continent next spring. Registration for Expo 2014 opened August 1. Please visit LOexpo.ca for more information and registration details.
“The spotlight, for the 15th anniversary edition of the show, is brightly focused on the plants, flowers, exquisitely designed displays and educational opportunities that will inspire your retail marketing and help you create a better shopping experience for your customers,” says Heather MacRae, Director of Events and Trade Shows for Landscape Ontario. “Expo is renowned for its stunning trade show displays, Euro-style lighting, and merchandising ideas you can recreate in your own store or garden centre. It is the place to discover new ideas, tools, products, services and connections that will help your business grow.”
For more than 40 years, Landscape Ontario has been a horticultural leader, with a trade show program designed to meet the personal and professional needs of green industry retailers. Key to your engagement at the show will be the informative workshops offered over the two days. These dynamic networking and professional development opportunities will help you enhance your sales and marketing skills, better understand the latest retail trends and implement what you learn in your own professional setting.
Workshops slated for this year’s EXPO program include:

·         Winter Florals That WOW

·         Holidayscaping

·         Top 10 Tips To Be a Better Retailer

·         Stop Stressing Over Seasonal Staff

·         Drive Seasonal Sales: Winning Strategies for Garden and Floral Retailing

·         Stand By Your Brand: How to Market Everything Including Your Brand

 

Other EXPO highlights include:

·         Brand-name vendors who have served the industry since the show’s inception 15 years ago

·         New vendors showcasing their products for the first time

·         Hundreds of new and green products to excite customers for the 2015 spring season

·         Launch of Inspired – Design Day featuring accredited floral designers demonstrating innovative designs to make businesses blossom and a competition for the Inspired Designer title

·         Landscape Ontario’s Awards of Excellence Ceremony for garden centres and growers

Garden writers, on a trend-spotting mission, will return to Garden & Floral Expo for their annual Connect event. The meeting concludes with a visit to the trade show floor. Vendors, showcasing their latest products and services, strive to be ‘spotted’ by the writers for coverage in their publications, blogs and other communication media.

 
Show Dates and Times:
Wednesday, October 22, 2014               9:00 a.m. to 4:00 p.m.
Thursday, October 23, 2014                  9:00 a.m. to 4:00 p.m.
Location:
Toronto Congress Centre, North Building, Hall I
650 Dixon Rd., Toronto, Ontario M9W 1J1
 
Website:
Additional information on Garden & Floral Expo can be found at: www.loexpo.ca
About EXPO 2014, Landscape Ontario and strategic partners:

Garden & Floral Expo is Canada’s fall show for the garden and floral industry. Over 1,500 horticulture and floriculture retailers, designers and buyers will attend the trade show, which showcases new products, recent plant and floral introductions and product demonstrations. Information is available at http://www.loexpo.ca

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